Web Strategy

Web Strategy

1. Objectives and KPI definition:

   Clearly identify your business goals and Key Performance Indicators (KPIs) for the website.

2. Target audience identification:

   Understand who your audience is and their needs.
   A comprehensive understanding of the target audience’s demographics, preferences, behaviors, and needs is key to tailor the website’s design, content, and functionality.

3. Keywords and competitive analysis:

   Analyze your website and competitors’ websites positioning on search engines to find opportunities.
   An assessment of the keywords landscape and competitive positioning is key to:

   • Determine the size and segmentation of your market.
   • Show your position in the overall competitive landscape.
   • Identify topics and keywords your competitors are ranking for but you are not.
   • Identify strengths, weaknesses, and opportunities for differentiation.

4. Web content strategy and website sitemap:

   Blueprint your overall website structure, and navigation to effectively organize your content development efforts and align them with your business objectives. Keywords are carefully selected for each page of the website to achieve SEO goals.

5. Design and user experience (UX):

   Ensure an intuitive and visually appealing website that engages users and increases conversion rates.
   Wireframes, and mockups that illustrate the user journey and visual design of the website are developed to ensure seamless branding and a visually appealing experience.

6. Website technical requirements:

   Define the website architecture, design elements, functionality, content management system, and third-party integrations providing a clear roadmap for the project team.

Web Strategy Deliverables:

• Keyword analysis
• Competitive analysis
• Sitemap and keyword selection
• Design mock-ups
• Technical requirements